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How to kick goals on Instagram

Instagram is one of the favourite platforms among marketers for a reason. Not only is it somewhat addictive, unlike Facebook content can still (for now at least) easily reach fans for free.

With this in mind we're looking at three ways to get more out of your Instagram account today.

1. Hashtags

The days when hashtags were the realm of Twitter are long gone. These days Instagram rivals the micro-blogging platform when it comes to popularity of the ubiquitous symbol.

While finding the right number of hashtags depends on your brand and message, we suggest keeping it simple, relevant and not heavily branded.

Tools like Bundle Post will help you identify and create killer hashtags.

2. Blog and learn

The Instagram for Business blog is a great place for marketers to get gossip directly from the horse's mouth.

The blog features a range of great content including juicy stats, case studies, and plenty of tips and tricks.

3. Analytics

There's no point Instagramming without knowing what works. Happily there are a range of (mostly) free tools to help you make sense of your Instagram stats.

Two of our favourites are Piqora and Inconosquare.
 

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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