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“How to Stand Out” with LinkedIn Video

LinkedIn’s continuing mission to engage users with networking strategies is turning its attention to effective text and sticker use.

Fun and professional

Sharing is the heart of LinkedIn Video and the best way to capture attention is to use all the tools at your disposal, including the new flourishes.

To help foster a creative video culture, LinkedIn has rolled out a gaggle of stickers ranging from a face-palming mug to a sprinting clock. #TipOfTheDay and a smartly interracial high-five help round out the menu.

The writing way

For the new text options, just like Instagram or Snapchat, users can overlay text in various sizes and fonts to help accentuate their video.

Rotation and resizing can be done with a pinch and zoom function as well. For those familiar with video on other social media, it won’t take long to get going with the latest flare.

The latest upgrades can be accessed through Android and iOS devices. Simply tap the video icon within the share box, record or upload your video, add a sticker or text by tapping the top right icons, and off you go.

What do you think about adding fun details to work videos? Helpful or unhelpful? Let us know in the comments below.

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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