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How to start 2015 on the right social foot

You've survived Christmas, got through New Years and are ready to hit the ground running in 2015.

But before you launch into another year of social media success, here are three things you might want to consider before that inaugural post, tweet or status update.

1. Clean house

When was the last time you reviewed the accounts you follow on Facebook, Twitter and all the rest? Who you follow says a lot about your company, and goalposts change over time.

Take this time to check through everyone you follow. Get rid of any that are no longer relevant, and add new ones you might have missed in the pre-Christmas rush.

2. Live and learn

It's a great idea to have a look over your posts that were most successful in 2014. 

Did updates about products or kittens attract more attention? What about photos or videos?

Use Facebook Analytics or a similar service to see which content popped most in the last 12 months, and use the data to help craft your social output in 2015.

3. Calendar

Long gone are the days of posting or tweeting when you feel like it.

Using a calendar is a great way to map out your social activity for the year, including goals, outcomes and deadlines for certain outcomes.

A well-planned social calendar means your schedule will soon be running smoothly and stress-free.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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