[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Happy Holidays from SMK

It’s been a big year here at SMK, and we’d like to to thank all of our readers and customers for their support over the past 12 months.

On course

In 2014 we ran training courses with over 1500 senior marketing communications professionals.

In 2015 you can look forward to a new training schedule, as well as in-house offerings covering everything from Facebook and SEO to Content Marketing and Crisis Management.

In addition to our courses we also launched some great free resources including the 131 Stats SMK Insights program and the recent Facebook Marketing Best Practice Guide.

Expect more of these handy how-to guides next year!

Getting social

We were also fortunate enough to participate in a joint SMK/ Corrs Chamber Westgarth Seminar on social media threats and risks.

While later in the year SMK took part in the fantastic Mumbrella Facebook Marketing Webinar featuring Virgin Australia, Edelman and Tiger Pistol.

Looking forward

In late 2015 we’re super excited to be launching our first courses in Singapore, Hong Kong and Malaysia.

Finally, our brand spanking new website will be launching shortly, giving us greater freedom and functionality in the content we can provide.

We can’t wait to show it to you in early 2015. Until then have a safe, social and happy holidays.

The SMK blog will resume on January 19, 2015.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download SMK's Facebook Marketing Best Practice Guide Program. This FREE program has been put together to help businesses and organisations keep up to date with best practice surrounding the five major principles of Facebook marketing. A MUST for every marketer!

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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