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How to start 2015 on the right social foot

You've survived Christmas, got through New Years and are ready to hit the ground running in 2015.

But before you launch into another year of social media success, here are three things you might want to consider before that inaugural post, tweet or status update.

1. Clean house

When was the last time you reviewed the accounts you follow on Facebook, Twitter and all the rest? Who you follow says a lot about your company, and goalposts change over time.

Take this time to check through everyone you follow. Get rid of any that are no longer relevant, and add new ones you might have missed in the pre-Christmas rush.

2. Live and learn

It's a great idea to have a look over your posts that were most successful in 2014. 

Did updates about products or kittens attract more attention? What about photos or videos?

Use Facebook Analytics or a similar service to see which content popped most in the last 12 months, and use the data to help craft your social output in 2015.

3. Calendar

Long gone are the days of posting or tweeting when you feel like it.

Using a calendar is a great way to map out your social activity for the year, including goals, outcomes and deadlines for certain outcomes.

A well-planned social calendar means your schedule will soon be running smoothly and stress-free.

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