[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Imgur goes social

One of the internet’s most popular repositories of GIFs and silly memes, Imgur has rolled out some distinctly social features for its updated mobile app.

Instant chat and more

Despite its huge online user base, Imgur has long lacked functionality that makes it easy to follow, share and chat with others.

Previous efforts to incorporate private messaging and the ability to follow the users’ latest content were restricted to the desktop site and decidedly clunky.

The latest update to Imgur’s mobile app, however, has added instant messaging and dynamic following features to the image-based network.

Room to improve

Although likely to be welcomed by many, Imgur’s new mobile features aren’t without their limitations or concerns.

For example, while the ability to chat instantly with other users is a handy in-app addition the lack of safeguards (any user can message any other user without prior connection) seems ripe for trouble.

The implementation of following, too, is somewhat underwhelming compared to other social networks. At present, users will only receive notifications when content posted by someone they follow has received enough upvotes to reach the ‘Most Viral’ page.

Are they enough?

It would seem that Imgur has woken up to the massive social potential of their service, and may be attempting to follow Instagram and Snapchat towards amassing a new set of users.

While it must be said that the rollout of these new features are likely just the first steps and not the end game, based on these new features alone, it’s unclear whether Imgur has the social chops to gain solid traction in an already uber-competitive field.

 

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment