[SMK] Social Media Knowledge


Instagram brings clarity to Verifications

Scammers have been making money off users seeking Instagram’s blue checkmark seal of approval.

No charge for the check

Instagram is tweaking a new feature that will remove some of the confusion behind its free verification process.

Some months back, Instagram introduced a system by which “all accounts that are notable and authentic” could apply to receive a blue checkmark.

According to Instagram, the blue checkmark is meant to represent “the authentic presence of the notable public figure, celebrity, global brand or entity it represents.”

Who’s authentic?

Fake sites have been fooling users into paying to receive their mark of authentication. Going forward, users will have to provide account usernames, their full names, as well as photo identification.

The platform is hoping the new clearer process will give more people an opportunity to apply and provide better safeguards against unscrupulous third parties.

Users have been swindled from $1500 to $15000 just to receive “certification.” Instagram is focusing on protecting its users, even the gullible ones, thanks to tighter community guidelines.

Have you received the blue check mark? What do you think about the new transparency push? Let us know in the comments below.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices


Leave a Comment