[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Instagram dials up Snapchat cloning

If imitation is the sincerest form of flattery, Instagram really has a soft spot for Snapchat.

The latest “Snapchat-inspired” update for Instagram: Location Stories.

What a Story

Location Stories, which collates multiple stories into a slideshow tagged with a location sticker, is now available on Instagram’s Explore page.

The feature makes it easier to dive into stories around a geographical location, for up to 24 hours after posting.

Second fiddle

Instagram has also made it easier to search for content within stories, via keywords or hashtags.

It will surprise few that this feature debuted on Snapchat two months ago.

The means the time it takes Instagram to mimic Snapchat’s successful features is shrinking. And while it may not be the most original approach, it’s ruthlessly effective.

Proof's in the pudding

Instagram Stories now has more users than all of Snapchat combined. And these 'Grammers just got another reason to stay away from snapping.

The ball’s in your court Snapchat. What can you serve up next that Instagram can’t instantly absorb?

What do you think of Instagram’s strategy with Snapchat? Let us know in the Comments.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU