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Facebook’s Trendy update

Always one to define or buck trends, Facebook has announced an update to the way it handles hot content.

The Trending results page has been redesigned.

Stay on Target

Aside from a sleeker look, the page makes it easier to discover what various publications are saying about trending and breaking news.

For example, if Donald Trump’s tweets are in the news again, you’ll be able to see reports from publishers such as The Washington Post and The New York Times.

Until now, you could only see what your friends or public figures said about trends.

Mobile mojo

Facebook will soon begin a test in the News Feed showing the top three Trending Stories. This is designed to make discovering trends on mobile more accessible.

The update crosses two notches off for Facebook: combating fake news by introducing users to a wider array of voices, and stealing some trending topic real estate from Twitter.

Do you use Trending Topics on Facebook? Let us know in the Comments.

Learn with SMK through November

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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