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Instagram Direct Video Hints at Big Change

Instagram Direct could mark a significant shift in Instagram’s core focus, expanding itself into what could be a full on communications service.

Video: its hot right now

Inline with top competitors like WhatsApp and Facebook Messenger, a recent Instagram leak suggests the platform may be ready to enable users to make video calls.

The central feed of Instagram has always been its primary pull, even over messaging.

However, anunreleased version of the Instagram app was spotted by WABetaInfo, where a new video feature was spotted.

What it’s all about

The video calling feature will allow users to video chat with other members that they’ve already messaged with previously.

The button will appear along chat within the navigation bar, though little else is known officially about the release.

Last December, Instagram admitted that research has shown social media has a positive effect when engaging with family and friends but is a negative when scrolling through posts passively.

Adding more direct communication will bring a bit more intimacy to the service and could be what users are after.

Would you be inclined to use your Instagram for video calling? We want to know what you think, give us your thoughts in the comment section.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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