[SMK] Social Media Knowledge


LinkedIn: Interview Culture in 2018

LinkedIn has posted its review of interview tactics prevalent in the new year and the tricks to being the most competitive candidate.  

Show them what you got

Interviews are leaning further into research-based approaches with more of an audition element. They want to know what you can really do, not just on paper, opting for more comprehensive tactics.

LinkedIn has found 60% of recruiters indicated candidates are not demonstrating their soft skills in the majority of interviews. Soft skills being the sum of what kind of worker you are in the day to day.

However, LinkedIn offers tips on overcoming behavioral questions which tend to focus on leadership, teamwork, and time management, as well as a list of highly sought skills in the current climate.

Talk with a pro

There’s very little that can compete with the value of speaking with someone from your desired industry personally and Career Advice is designed to help link you with a professional to do just that.

And be sure to focus on keywords and applicable skill sets likely to be tagged by resume sorting software. Features like LinkedIn’s Resume Assistant can show you real industry resumes to help.

As trends continue to evolve, it’s important to stay competitive with what employers are looking for and it appears LinkedIn is doing virtually everything it can to connect users with relevant industry insight.

Have you had notice a change in interview culture? Have you Resume Assistant or Career Advice? Give us your thoughts in the comments below.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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