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Instagram expands Stories beyond 24 hour Lifespan

You’d have to be living under a rock not to notice that Instagram Stories has been somewhat of a success.

Now Stories looks set to expand, as its lifespan just got longer.

What a difference a day makes

Until now, Stories could only be posted if they were captured in the past 24 hours.

Reversing the ageism trend, we can now dredge up anything from our past digital lives and whack in on Instagram’s most popular feature.

That means any image or video on your phone library is now legitimate Story fodder. However, older posts will sport a sticker showing the date it was captured.

The caveat being that you can edit, or even delete the sticker completely, meaning no-one will ever know you’re not currently on a beach in Thailand sipping mojitos.

New < Old

The move flies in the face of Snapchat Stories, the original ‘inspiration’ for Instagram’s feature. The initial idea was that content is ephemeral and current.

But perhaps the hallowed days of 2016 were a more innocent age.

Get ready for a lot more Stories once #ThrowbackThursday rolls around and who knows, if it takes off Snapchat might nab an idea from Instagram for change.

What do you think about Stories extending its timeline? Let us know in the comments.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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