[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Instagram goes back to School

Instagram is honing in on the university crowd by offering a new feature allowing students to join special communities or networks, based on school affiliation.

Getting communal

The new feature coming to Instagram is focusing on fostering communities amongst current students, while alumni can stick to LinkedIn and Facebook for their continued connections.

The Instagram feature is drawing strong contrast in comparison to the new Tinder U app released at the beginning of the school year, merely requiring a valid .edu email address.

Know your school

Instagram says it just wants make it easier for students to meet. The test feature is only in the preliminary stages and are subject to change. However it could help Instagram woo back some millennials from Snapchat.

The feature is currently opt-in only and works in a way reminiscent to Instagram Direct, with unfamiliar followers being lumped into a pending inbox even if they are apart of your school network.

For building stronger communities, the college experience is an excellent place to start. With youthful demographics and built-in mixers, Instagram may have the perfect environment to garner a social ,mm edge.

What do you think about school-centric networking apps? Do you think this could foster stronger communities? Let us know what you think in the comments below.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU