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DIGITAL MARKETING NEWS

Instagram goes back to School

Instagram is honing in on the university crowd by offering a new feature allowing students to join special communities or networks, based on school affiliation.

Getting communal

The new feature coming to Instagram is focusing on fostering communities amongst current students, while alumni can stick to LinkedIn and Facebook for their continued connections.

The Instagram feature is drawing strong contrast in comparison to the new Tinder U app released at the beginning of the school year, merely requiring a valid .edu email address.

Know your school

Instagram says it just wants make it easier for students to meet. The test feature is only in the preliminary stages and are subject to change. However it could help Instagram woo back some millennials from Snapchat.

The feature is currently opt-in only and works in a way reminiscent to Instagram Direct, with unfamiliar followers being lumped into a pending inbox even if they are apart of your school network.

For building stronger communities, the college experience is an excellent place to start. With youthful demographics and built-in mixers, Instagram may have the perfect environment to garner a social ,mm edge.

What do you think about school-centric networking apps? Do you think this could foster stronger communities? Let us know what you think in the comments below.

Learn with SMK W/C 4th July 2022

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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