[SMK] Social Media Knowledge


Instagram goes back to School

Instagram is honing in on the university crowd by offering a new feature allowing students to join special communities or networks, based on school affiliation.

Getting communal

The new feature coming to Instagram is focusing on fostering communities amongst current students, while alumni can stick to LinkedIn and Facebook for their continued connections.

The Instagram feature is drawing strong contrast in comparison to the new Tinder U app released at the beginning of the school year, merely requiring a valid .edu email address.

Know your school

Instagram says it just wants make it easier for students to meet. The test feature is only in the preliminary stages and are subject to change. However it could help Instagram woo back some millennials from Snapchat.

The feature is currently opt-in only and works in a way reminiscent to Instagram Direct, with unfamiliar followers being lumped into a pending inbox even if they are apart of your school network.

For building stronger communities, the college experience is an excellent place to start. With youthful demographics and built-in mixers, Instagram may have the perfect environment to garner a social ,mm edge.

What do you think about school-centric networking apps? Do you think this could foster stronger communities? Let us know what you think in the comments below.

Learn with SMK through March

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March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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