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Instagram: Is bigger always better?

Instagram recently released an update allowing users to upload multiple images and videos in a single post.

More or less

Users can now add up to 10 images and video at once. Content can viewed by swiping through the post.

You're able to edit the order your photos or videos appear, and apply a universal filter. Galleries can have a single caption added, and appear as square-only for now. 

How to use it

But sometimes bigger isn't always better. The update will surely result in some people posting 10 images of the same thing they had for lunch. But galleries could be used creatively marketers.

For example, telling a story across 10 images, or creating step-by-step guides to everything from beauty tips and recipes and home improvement how-tos.

Have you used Instagram's new Galleries? If so let is know in the comments.
 

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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