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Instagram: Is bigger always better?

Instagram recently released an update allowing users to upload multiple images and videos in a single post.

More or less

Users can now add up to 10 images and video at once. Content can viewed by swiping through the post.

You're able to edit the order your photos or videos appear, and apply a universal filter. Galleries can have a single caption added, and appear as square-only for now. 

How to use it

But sometimes bigger isn't always better. The update will surely result in some people posting 10 images of the same thing they had for lunch. But galleries could be used creatively marketers.

For example, telling a story across 10 images, or creating step-by-step guides to everything from beauty tips and recipes and home improvement how-tos.

Have you used Instagram's new Galleries? If so let is know in the comments.
 

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

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