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DIGITAL MARKETING NEWS

Instagram: Is bigger always better?

Instagram recently released an update allowing users to upload multiple images and videos in a single post.

More or less

Users can now add up to 10 images and video at once. Content can viewed by swiping through the post.

You're able to edit the order your photos or videos appear, and apply a universal filter. Galleries can have a single caption added, and appear as square-only for now. 

How to use it

But sometimes bigger isn't always better. The update will surely result in some people posting 10 images of the same thing they had for lunch. But galleries could be used creatively marketers.

For example, telling a story across 10 images, or creating step-by-step guides to everything from beauty tips and recipes and home improvement how-tos.

Have you used Instagram's new Galleries? If so let is know in the comments.
 

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

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Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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