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Instagram makes it easier to follow your favourite accounts

Instagram has just rolled out an update making it easier for users to follow their favourite accounts.

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Now users can create a Push Notification that sings out whenever their preferred accounts post a photo or video.

To set up the Notification, users go to the account they want to follow more closely. They then select the ellipsis button at the top right corner and tap "Turn on Post Notifications".

Once enabled, users will be notified whenever the selected account is active.

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The update is ostensibly aimed at the legions of users who are soon to own an Apple Watch.

However it's also handy for regular old smartphone Instagram users. For example, brands might benefit from being aware when certain power users and influencers are active, allowing them to engage in a timely fashion.

The Push Notification might also help when keeping an eye on what your competitors are doing. 
 

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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