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Three mega measurement tools for Pinterest

You'd have to be living under a rock not to realise that Pinterest is about much more than pretty pictures.

The image-heavy platform regularly tops engagement and conversion scores, yet many marketers don't measure more than repins.

Happily, there's plenty of help out there for the prospective pinner. Here are three tools to help you measure success on Pinterest.

1. Viralwoot

Not just a catchy name, Viralwoot bills itself as a complete solution for all your Pinterest needs. Features include managing multiple accounts, alerts and the ability to schedule tweets. 

Best of all, once you sign up to Viralwoot your Pinterest account will appear in feeds across the platform's 40,000 followers and brands.

2. Piqora

Formerly known as Pinfluencer, Piqora has since expanded into a full-blown visual marketing client servicing Pinterest, Instagram and Tumblr.

For Pinterest users, Piqora allows you to gather all your activity from your website and Pinterest account into a central dashboard which integrates with Google Analytics to provide detailed ROI. We also like the Competitor Tracking feature.

Piqora is a great option for marketers with their thumbs in a few visual platform pies.

3. Tailwind

Tailwind offers all the basic functionality of the tools mentioned above, with the bonus of letting you plan the best time to pin, based on when your audience is most engaged.

Tailwind also allow you to identify influential pinners from within your industry, and analyse which content from your blog has been shared on Pinterest.  
 

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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