[SMK] Social Media Knowledge


Three mega measurement tools for Pinterest

You'd have to be living under a rock not to realise that Pinterest is about much more than pretty pictures.

The image-heavy platform regularly tops engagement and conversion scores, yet many marketers don't measure more than repins.

Happily, there's plenty of help out there for the prospective pinner. Here are three tools to help you measure success on Pinterest.

1. Viralwoot

Not just a catchy name, Viralwoot bills itself as a complete solution for all your Pinterest needs. Features include managing multiple accounts, alerts and the ability to schedule tweets. 

Best of all, once you sign up to Viralwoot your Pinterest account will appear in feeds across the platform's 40,000 followers and brands.

2. Piqora

Formerly known as Pinfluencer, Piqora has since expanded into a full-blown visual marketing client servicing Pinterest, Instagram and Tumblr.

For Pinterest users, Piqora allows you to gather all your activity from your website and Pinterest account into a central dashboard which integrates with Google Analytics to provide detailed ROI. We also like the Competitor Tracking feature.

Piqora is a great option for marketers with their thumbs in a few visual platform pies.

3. Tailwind

Tailwind offers all the basic functionality of the tools mentioned above, with the bonus of letting you plan the best time to pin, based on when your audience is most engaged.

Tailwind also allow you to identify influential pinners from within your industry, and analyse which content from your blog has been shared on Pinterest.  

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