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Instagram moves toward Augment Reality

Instagram is expanding its list of tools and encompassing new features from AR filters to video chat.

Insta-innovations

Very soon, Instagram’s camera features will be a whole lot more robust as the company announces an entirely list of updates coming to the platform.

The Explore section is getting a new redesign, Stories are getting more dynamic sharing options, and a new “bully filter” will help keep toxic behaviour from polluting the comment section.

The innovations are at various levels of development, some which have already been rolled out. Others are in the testing phase.

Cream of the crop

New AR effects can be spotted in Stories, and lets users to “try on” new clothes through smart filters.

Video conferencing has been rumoured for some time, and finally nearing official launch status.

But that’s not all, Facebook is putting its fingers in all kinds of pies, exploring another dating feature, new ways to clear browser history, and updates to groups and messaging. It looks like a social spring clean is afoot.

What are your thoughts on all the new initiatives? Too much or just right? Let us know what you think of the current Facebook climate in our comments.

 

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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