[SMK] Social Media Knowledge


Instagram moves toward Augment Reality

Instagram is expanding its list of tools and encompassing new features from AR filters to video chat.


Very soon, Instagram’s camera features will be a whole lot more robust as the company announces an entirely list of updates coming to the platform.

The Explore section is getting a new redesign, Stories are getting more dynamic sharing options, and a new “bully filter” will help keep toxic behaviour from polluting the comment section.

The innovations are at various levels of development, some which have already been rolled out. Others are in the testing phase.

Cream of the crop

New AR effects can be spotted in Stories, and lets users to “try on” new clothes through smart filters.

Video conferencing has been rumoured for some time, and finally nearing official launch status.

But that’s not all, Facebook is putting its fingers in all kinds of pies, exploring another dating feature, new ways to clear browser history, and updates to groups and messaging. It looks like a social spring clean is afoot.

What are your thoughts on all the new initiatives? Too much or just right? Let us know what you think of the current Facebook climate in our comments.


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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Social Media Organic & Paid Content Best Practices
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  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
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