[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram moves toward Augment Reality

Instagram is expanding its list of tools and encompassing new features from AR filters to video chat.

Insta-innovations

Very soon, Instagram’s camera features will be a whole lot more robust as the company announces an entirely list of updates coming to the platform.

The Explore section is getting a new redesign, Stories are getting more dynamic sharing options, and a new “bully filter” will help keep toxic behaviour from polluting the comment section.

The innovations are at various levels of development, some which have already been rolled out. Others are in the testing phase.

Cream of the crop

New AR effects can be spotted in Stories, and lets users to “try on” new clothes through smart filters.

Video conferencing has been rumoured for some time, and finally nearing official launch status.

But that’s not all, Facebook is putting its fingers in all kinds of pies, exploring another dating feature, new ways to clear browser history, and updates to groups and messaging. It looks like a social spring clean is afoot.

What are your thoughts on all the new initiatives? Too much or just right? Let us know what you think of the current Facebook climate in our comments.

 

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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