[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram moves toward Augment Reality

Instagram is expanding its list of tools and encompassing new features from AR filters to video chat.

Insta-innovations

Very soon, Instagram’s camera features will be a whole lot more robust as the company announces an entirely list of updates coming to the platform.

The Explore section is getting a new redesign, Stories are getting more dynamic sharing options, and a new “bully filter” will help keep toxic behaviour from polluting the comment section.

The innovations are at various levels of development, some which have already been rolled out. Others are in the testing phase.

Cream of the crop

New AR effects can be spotted in Stories, and lets users to “try on” new clothes through smart filters.

Video conferencing has been rumoured for some time, and finally nearing official launch status.

But that’s not all, Facebook is putting its fingers in all kinds of pies, exploring another dating feature, new ways to clear browser history, and updates to groups and messaging. It looks like a social spring clean is afoot.

What are your thoughts on all the new initiatives? Too much or just right? Let us know what you think of the current Facebook climate in our comments.

 

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment