[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

New Display & Video 360 Metrics: Reach, Lift & More

Through Active View and Display & Video 360, Google is set to let users access a broader range of metrics about their online ads.

Unique reach & brand lift

A couple of new metrics are making their way to the Display & Video 360 interface, including Unique reach & brand lift.

Unique Reach will let marketers measure the number of unique users and average impressions-per-user earned by each display and video ad.

Elsewhere, Google reps have also said that users will soon be able to set up and see the results of brand lift studies in Display & Video 360.

DIY impact measures

While the key standardised metrics will remain baked in to the Display & Video 360, advertisers will also be able to make tweaks to get a unique perspective that’s suits their exclusive needs.

Google gives the example of a custom criteria ‘such as the percentage of the ad that must be on screen and the amount of time an ad must be visible to count as an impression.’

This appeal to folks who want truly bespoke reporting comes at the same time as Google boasts that their standard metrics are now accredited by the MRC. Thus, Google bookends the spectrum.

Does Google’s ever-evolving set of metrics and reporting features give them an edge as preferred ad platform, or are they running just to stand still next to Facebook?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Facebook Goes All In On Vertical Video

As the digital landscape evolves, Facebook’s introduction of a…

As the digital landscape evolves, Facebook’s introduction of a…