The popularity of Instagram Stories is creating new marketing potential, capturing attention through the vertical video format.

Vertical is the new horizontal

According to Instagram, more than 50% of businesses have created a Story within the last month to connect with audiences and communities.

Instagram’s Creative Shop give top tips for brands to create their own engaging Stories.

Get creative

The Progress Bar feature allows advertisers to illustrate a motion of contrast to what might be a series of still images, keeping the viewer engaged with what’s being presented.

15-Second Stories has been favoured more and more by brands for short-form video, where they can provide a more of a multimedia experience.

Emojify allows for some style to be added to any advert, bringing a little fun and familiar flare to users use to consuming Stories.

Yet it's the Swipe Up feature that adds the most interactive feel to a given advertisement, with the viewer being able to access information on a product instantly at the swipe of a finger.

Are you ready for Story adverts? Does this feel like a natural progression? Give us your thoughts in our comments below.