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Instagram Stories threatening Snapchat’s bottom line

Since launching last August, Instagram Stories has proved that if you can't beat 'em, join 'em.

While Stories strongly borrows from Snapchat's winning format, now the feature is beginning to eat into Snapchat's user base.

Snap it up

According to Tech Crunch, sources spanning analytics providers, talents agents, and even social media celebrities are reporting a decline in Snapchat Stories since the launch of Instagram Stories.

Most responders put the decline in Snapchat Story views anywhere between 15% – 40%.

Conversely, influencers are seeing an average 28% higher open rate for Instagram Stories.

What's your Story?

Instagram Stories now has 150 million daily users. That's as many as Snapchat's entire user base.

While hard Snapchat stats are difficult to come by, a strong showing by Stories will help push up the price of the platform's upcoming IPO.

Do you use Stories on Instagram or Snapchat? Let us know in the comments.
 

Learn with SMK through September

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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