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Instagram trials Direct Response Ads

Since launching in August last year, Instagram Stories has been a runaway hit.

Now the platform is testing Direct Response Ads within the popular feature.

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The ads span a range of call-to-actions, including sign-ups and app-installs. The functionality is (surprise, surprise) similar to what brands can already do with Snapchat Stories.

Previously, Instagram Stories had been limited to Reach, when it came to marketing objectives.

Slowly, slowly

So far brands including Airbnb, Akbank, and Ben and Jerry's have used Direct Response Ads. While still in beta, it’s not a stretch to imagine Instagram’s array of targeting tools coming to Stories soon.

Instagram Stories now has over 200 millions users, ahead of Snapchat’s 166 million. It's arguable that Instagram now has 30% of Snapchat's features. 

Would you prefer Direct Ads in Snapchat or Instagram? Let us know in the Comments. 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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