[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram trials Direct Response Ads

Since launching in August last year, Instagram Stories has been a runaway hit.

Now the platform is testing Direct Response Ads within the popular feature.

Click Here Now

The ads span a range of call-to-actions, including sign-ups and app-installs. The functionality is (surprise, surprise) similar to what brands can already do with Snapchat Stories.

Previously, Instagram Stories had been limited to Reach, when it came to marketing objectives.

Slowly, slowly

So far brands including Airbnb, Akbank, and Ben and Jerry's have used Direct Response Ads. While still in beta, it’s not a stretch to imagine Instagram’s array of targeting tools coming to Stories soon.

Instagram Stories now has over 200 millions users, ahead of Snapchat’s 166 million. It's arguable that Instagram now has 30% of Snapchat's features. 

Would you prefer Direct Ads in Snapchat or Instagram? Let us know in the Comments. 

Learn with SMK through Sept 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Sept SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

YouTube Marketing: Organic & Paid Video Mastery on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 YouTube Marketing Trends, Opportunities & Challenges
  • Module Two: YouTube Channel Optimisation, Analytics & Video Engagement
  • Module Three: Understanding YouTube Video’s Algorithm & Content Marketing
  • Module Four: YouTube Video Ad Campaigns & Influencer Marketing

LinkedIn & B2B Social Media Marketing on Fridays from 11 am – 1 pm AEST

  • Module 1: 2022 LinkedIn & B2B Social Media Marketing Opportunities
  • Module 2: LinkedIn Content Marketing, Engagement & Brand Building
  • Module 3: Thought-Leadership, Employee Advocacy & Personal Branding
  • Module 4: Creating High-Performing LinkedIn Ads Campaigns

 

Leave a Comment