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Instagram wants to go Instagrab

Instagram is adding a new shopping tag to the their popular Explore page.

Something in the wind

You may have noticed a fresh new shopping tab in the Explore section that allows users to thumb through dedicated feeds pertaining to shoppable merchandise.

What’s more, users can make purchases from Stories by simply tapping on the merchandise itself. Nothing wrong with a bit of efficiency.

The hard numbers

Instagram reports that 90 million monthly users tap posts regularly to reveal shopping tags, and more than 25 million businesses have already created Instagram accounts.

With so much interest from sellers and consumers passing through various Facebook IPs, it makes sense they are trying to tap into the e-shopping market from every angle.

Brands, start your Story engines.

Have you shopped using Instagram in the past? What are your thoughts on the latest strategy to add a standalone shopping app? Give us your thoughts in the comments below.

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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