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DIGITAL MARKETING NEWS

Google’s Guide to Outsourcing

Google is offering inside guidance on how to manage app development, when you don’t have the capability or capacity in your own organisation.

Definitely not DIY

A new series of articles—written by Google’s Developer Relations expert Rupert Whitehead—outlines how to effectively outsource development tasks.

Whitehead says you need to know a few basics to get the best from your outsourcing.

For example, knowing how to interpret Google Analytics will help everyone involved.

Platforms: go both

Whitehead also says it’s important to know the capabilities of platforms, ‘so you’re aware of the features you can build into your app’.

Google leans towards platform-agnostic development. Despite their interest in Android, they note the benefits of being on both Apple and Android products.

The recommendation is to look for a developer that uses Google’s own Flutter software developer's kit, which, (they say), makes ‘high-quality native interfaces on iOS and Android’.

Pick a partner

When you’re ready to select a developer, they reckon many successful projects insist their agency adhere to:

·      Android design guidelines

·      App quality guidelines

·      Material Design principles.

Of course, there are plenty of other things to look for. For the full run-down, read Whitehead’s series on Google Play’s Medium.

Have you had good or bad experiences when outsourcing technical tasks? Tell us your story.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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