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Instagrammers hungry for video

Instagram is stepping up its video offering, to create new possibilities for businesses looking to grow their brand and reach more consumers.

Lights, camera, Instagram

Following a survey amongst users, Instagram found 45% of users believe their consumption of mobile video will grow over the next year, in the wake of an 80% increase in recent years.

Instagram video content creation has increased by 4X every year, leading to the roll-out of Instagram Stories. The efficient and easy way to create pithy videos on the fly has become a must for the platform.

Mobile video supplants TV as watercooler conversation

Unlike traditional television advertisement, mobile video is becoming the stronger penetrator for new markets.

Australian fitness brand Kayla Itsines promoted their new “Sweat” fitness app through Facebook Creative Shop, reaching more than 6.4 million consumers, 6X the reach of traditional media.

According to Tobi Pearce, CEO of Kayla Itsines, Facebook and Instagram are now the platform of choice among clientele. Not only does it creative brand awareness, but brand community as well.

Are you more likely to pay attention to mobile video adverts? What are your thoughts on current trends? Let us know what you think in our comment section.

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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