Instagram is stepping up its video offering, to create new possibilities for businesses looking to grow their brand and reach more consumers.

Lights, camera, Instagram

Following a survey amongst users, Instagram found 45% of users believe their consumption of mobile video will grow over the next year, in the wake of an 80% increase in recent years.

Instagram video content creation has increased by 4X every year, leading to the roll-out of Instagram Stories. The efficient and easy way to create pithy videos on the fly has become a must for the platform.

Mobile video supplants TV as watercooler conversation

Unlike traditional television advertisement, mobile video is becoming the stronger penetrator for new markets.

Australian fitness brand Kayla Itsines promoted their new “Sweat” fitness app through Facebook Creative Shop, reaching more than 6.4 million consumers, 6X the reach of traditional media.

According to Tobi Pearce, CEO of Kayla Itsines, Facebook and Instagram are now the platform of choice among clientele. Not only does it creative brand awareness, but brand community as well.

Are you more likely to pay attention to mobile video adverts? What are your thoughts on current trends? Let us know what you think in our comment section.