[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Amazon Spark brings photos and stories to Prime

Amazon Spark is poised to improve product discovery through user-posted shoppable content.

I like this, now you can like this

Much like Instagram’s niche of shoppable photos, Amazon users can now post images, stories, or products of interest, that other users and comment and react to.

The hope is to capture off-site social activity around a given product and bring the buzz back to Amazon for one-click purchases.

Available through “Program & Features,” users can choose a minimum of five interests to follow, which in turn generate a personalised feed of suggested products.

Amazon for you

Not surprisingly, Spark will tailor Amazon’s most popular product categories to match your chosen interests.

While “Toys & Games” and “Style & Fashion” will show up as standard categories, more eclectic tags, such as “Internet of Things” and “TV Bingewatching” are examples of more narrowed focuses.

So a suggested photo will contain products for purchase via Amazon, offering a less intrusive sort of advert for the new shopping feature. Shopping is about to get a lot more social.

Are you interested in sharing content for purchase? Are you likely to purchase what a fellow user suggests? Give us your thoughts in the comments below.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment