[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Instagram’s new Payment Feature

Instagram has quietly launched a native payment feature for in app purchases. Nice one.

Debit or Credit

Instagram Payments allows users to register a debit or credit card to their profile along with a corresponding security pin and purchase without ever leaving Instagram.

Instagram is already rolling out a precursory feature allowing for ticket and reservation bookings for selected partners through the app.

Instagram Payments adheres to Facebook’s Payments rules as outlined in the terms and services.

Parent company efforts

Facebook had dabbled with native commerce back in 2013, with peer-to-peer payments possible within Messenger. Suffice to say, Instagram is poised to be a much more suitable platform for online shopping.

Companies like BigCommerce and Shopify, along with Kate Spade and Warby Parker, have partnered with the new platform to various experiences with encouraging success.

Even Snapchat has begun playing with native payment strategies, with all the major social platforms mobilising commerce services, a new paradigm may be just upstream.

What do you think about in-app shopping? Let us know what you think in our comment section.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU