[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Meet .App: Google’s new, secure domain for tech

Google is launching a new top level domain, specifically intended for companies in the app space.

.app in your cap

Google describes the new .app top-level domain as ‘the perfect home to promote apps on the web’. They suggest it ought to be a place for ‘relevant, trustworthy download links [and] release notes, reviews, and more.’

The ‘trust’ part of that branding is reinforced by a world-first in TLD security rules: Compulsory HTTPS.

Secure, like good tech should

All domains using .app must use HTTPS by default, instead of HTTP. Google says this provides ‘built-in web security’ for site owners and users alike.

CSO quotes a Google source as saying that compulsory HTTPS will ‘help protect users against malicious ads, ISP tracking, and privacy threats from using unsecured WiFi networks’

Google Registry and $ priorities

The capitalist catch: businesses that bought in to Google Registry’s Early Access Program (EAP) could secure their .app domains up to a week prior to the broader May 8 release.

Even within the EAP, there are five tiers, with higher-paying customers getting earlier access.

If these new three-letter TLDs app-eal to you, grab one from Google Domains, or one of their many partner registrars.

Does the release of new TLDs continue the democratisation of the internet, or is it merely a cash-grab that forces enterprises to further expand their domain portfolios?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment