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Internet Trends Report 2016: Key Takeaways

It's that time of year again, when Mary Meeker's Internet Trends report gives us a comprehensive view into the state of play online.

Here are the highlights of the 2016 report.

Smartphones speed up

Smartphone usage is rising, even as sales figures plateau. There are now 3 billion smartphone users globally, up 9% year-on-year. Yet global smartphone sales grew by just 10%, down from 28% in 2015.

The average mobile user has 33 apps, and uses 12 of these daily. Significantly, users spend 80% of their mobile time using just three apps.

Search raises the bar

We're searching for stuff online more than ever, we're just not using search bars so much anymore.

The report predicts that in the next five years half of all search queries will be via images or voice. There might be hope for Siri yet.

Message revolution

The home screen has long been the hub of our mobile online experience. However this might be changing with the rise of the mega messaging apps like Messenger, WeChat, and WhatsApp.

Meeker's report finds that as messaging apps become full-service platforms offering features such as video, games, and the ability to pay friends, they're poised to become our preferred portal to getting online on-the-go. 

They're also the preferred medium of choice for millennials, who now account for over 25% of the US population.

To download the full report visit kpcb.com/internet-trends.

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
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