[SMK] Social Media Knowledge


YouTube wants to take you Backstage

YouTube wants to pull back the curtain and become a destination website once again.

The Google-owned video site has reportedly been developing a new social side, called Backstage, to combat the respective video pushes of Facebook and Twitter.

Coming soon

Backstage could launch in the coming months, according to VentureBeat, with YouTube effectively attempting to reverse engineer the success of profile pages, posts and tweets.

The feature would sit within a user's YouTube channel on the web and mobile, and allow content creators to share text updates, photos and polls with their subscribers.

Users can upload videos exclusive to Backstage, offering a more casual platform for personal updates (that are currently being published on Facebook or Twitter.)

Stars of the show

YouTube's comments sections have never been the most polite places, and the failure of Google+ and its attempted integration has meant content creators have not always been able to communicate with their viewers easily.

To boost the take-up of Backstage, YouTube is said to have plans to open up a slimmed-down version to high-profile accounts before every user can begin sharing their own posts.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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