[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Is Instagram engagement stalling?

Social media can be described as the ultimate digital see-saw: what goes up must eventually come down.

After a dream ascent to the top, it looks like Instagram might be falling back to earth. Or levelling off at least.

Instant karma

A recent report from Locowise that looked at 2500 accounts reveals that engagement on Instagram was down 19% in July, while follower growth had declined by 77%.

Back in May Instagram’s follower growth was 1.48%, compared to 0.34% in July.

It should be noted this is still ahead of Facebook’s 0.21% organic growth rates for pages.

Steady as she goes

But it’s not all doom and gloom.

Locowise also found that the most popular Instagram accounts posted more often (5.45 post per day) than their less engaged counterparts (1.69 post per day).

Brands looking to up their engagement should consider that videos and posts that tag other users and employ trending hashtags see more traction.

And there’s always the option of paying for promoted posts.

If you’ve got any Instagram engagement hacks, feel free to share them in the comments.
 

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment