It's the holy grail of many a marketer: an all-in-one analytics package for Instagram.
Yet the promise of metric nirvana might be closer than we think; if you believe everything you read on the internet.
Measure this
According to a report on Later.com, Instagram is on the verge of releasing in-app analytics, which it's calling Insights.
Later.com shared screen shots of Insights, which will initially be available for business profiles.
In addition to Insights, business profiles also get a Contact button, linkable Location Tag, and a category for their profile.
Data driven
Insights will give users access to juicy data like user demographics, which will be broken down by gender, age, and location.
The feature will also provide insights into your post reach, website clicks, and follower activity. Pretty much a paired-down version of Facebook's robust analytics suite.
As Instagram ramps up its ad offerings, the need for analytics to justify all that cash will become more pressing. Expect to see Insights (or a similar version) roll out in the not-too-distant future.
RECOMMENDED FOR YOU
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
Meta has released a massive upgrade for its Advantage+…
Meta has released a massive upgrade for its Advantage+…
Meta Expands Instagram Creator Marketplace For Brands
Meta has announced plans to expand Instagram Creator Marketplace,…
Meta has announced plans to expand Instagram Creator Marketplace,…
Google Removed 170 million Dodgy Google Reviews in 2023
Google receives a lot of contributions across Maps and…
Google receives a lot of contributions across Maps and…