[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

LinkedIn adds Sponsored Carousel Ads

LinkedIn in is again following the lead of its social competitors, this time with the addition of carousel ads of sponsored content.

Professionally social

Brands will soon be able to include a total of ten cards per carousel ad, each containing a customisable message. This lets users swipe right to see more ads.

According to LinkedIn, “Over 300 advertisers have used carousel ads to create fun and informative campaigns to tell stories about their company, products, services, industry, and more.”

Already, 75% of beta advertisers have announced the new Sponsored Content will be apart of their next ad campaign.

Excellent click-through rates

The latest performance report from Microsoft shows that LinkedIn’s revenue has jumped 37% in the last quarter, thanks to the company’s Talent Solutions branch. Handily for Microsoft, it owns the platform.

Adding to the success of new ads, LinkedIn sessions grew by more than 30% in the last quarter, putting the platform at 560 million members.

Have you noticed the new ads on LinkedIn? What do you think about the company’s growth? Let us know in the comments.

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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