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DIGITAL MARKETING NEWS

LinkedIn brings new focus to Freelancers

LinkedIn is sharing the stories and experiences of freelancers, as part of LinkedIn ProFinder’s anniversary.

Many streams makes a freelancer

According to LinkedIn’s analytics, 25% of freelance professionals come from entirely different fields than their current chosen industry. While 13% undergo new education to enter freelancing.

New legislation in the US that gives freelancers more rights has seen more professionals entering the fray. Over two thirds (76% ) of freelancers having experienced issues in collecting payments from clients.

What freelance professionals want most

LinkedIn reports 92% of freelancers are not provided any form of benefits, while 45% say healthcare is most desired, with 21% desiring a form of contractual protection, and 17% putting payment protection at the top of the list.

However that lack of securty comes with benefits. Over 20% of freelancers say they’re on track to make six figures this tax season.

With new technology, AI, and industry automation on the grow, LinkedIn predicts that 80% of freelancers are relatively secure in their sector.

Whether or not freelancing proves to be as lucrative as predicted in the coming years remains to be seen, but New York has set a precedent for protecting contractors. Will the rest of us follow suit?

Are you a freelancer in a given field? Do you think LinkedIn’s predictions ring true? Let us know your opinion in our comments section below.

Learn with SMK through March

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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