[SMK] Social Media Knowledge


LinkedIn brings new focus to Freelancers

LinkedIn is sharing the stories and experiences of freelancers, as part of LinkedIn ProFinder’s anniversary.

Many streams makes a freelancer

According to LinkedIn’s analytics, 25% of freelance professionals come from entirely different fields than their current chosen industry. While 13% undergo new education to enter freelancing.

New legislation in the US that gives freelancers more rights has seen more professionals entering the fray. Over two thirds (76% ) of freelancers having experienced issues in collecting payments from clients.

What freelance professionals want most

LinkedIn reports 92% of freelancers are not provided any form of benefits, while 45% say healthcare is most desired, with 21% desiring a form of contractual protection, and 17% putting payment protection at the top of the list.

However that lack of securty comes with benefits. Over 20% of freelancers say they’re on track to make six figures this tax season.

With new technology, AI, and industry automation on the grow, LinkedIn predicts that 80% of freelancers are relatively secure in their sector.

Whether or not freelancing proves to be as lucrative as predicted in the coming years remains to be seen, but New York has set a precedent for protecting contractors. Will the rest of us follow suit?

Are you a freelancer in a given field? Do you think LinkedIn’s predictions ring true? Let us know your opinion in our comments section below.

Learn with SMK through July

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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