[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

LinkedIn launches ProFinder for freelancers

LinkedIn is dipping its toe in the lucrative freelancer market with a new service called ProFinder.

Pro tips

ProFinder is a pilot program aimed at professionals working in the spiritual home of freelancers: the San Francisco Bay Area.

It works like this: employers post job details on ProFinder, which is separate from LinkedIn’s existing “Job Search. ProFinder then displays the top candidates based on metrics including skill sets and recommendations.

To help refine the search, candidates are also vetted by an internal team at LinkedIn.

Widen the net

While there are existing freelancer services such as Upwork and Thumbtack, none of these has close to LinkedIn’s 380 million-strong user base.

One recent study found that 53 million people, or 34% of the US workforce considered themselves freelancers – a rise of 700,000 since 2014.

With job recruitment services being LinkedIn’s biggest money earner, tapping into the growing pool of freelancers could prove lucrative for LinkedIn.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Ad Revenue Up 18%

LinkedIn Ad Revenue Up 18%

LinkedIn is sharpening its focus on authentic engagement, video…

LinkedIn is sharpening its focus on authentic engagement, video…

[STUDY] ChatGPT Powers Work And Life

[STUDY] ChatGPT Powers Work And Life

OpenAI, in collaboration with Harvard economist David Deming, has…

OpenAI, in collaboration with Harvard economist David Deming, has…