[SMK] Social Media Knowledge


LinkedIn passes 500 million members

Ever since being acquired by Microsoft last year, LinkedIn has gone from strength to strength.
The latest milestone: 500 million professionals are now linked in.

Half a Bil and counting

LinkedIn’s half a billion members are spread over 200 countries, and collectively represent over 10 million active jobs and over 9 million companies.

This community is also fairly industrious, publishing 100,000 articles every week.

More the merrier

LinkedIn says every connection reflects an average of 400 new people you can be introduced to, and 100 new companies.
A LinkedIn connection also equates to access for 500+ jobs.

Global family

The five most connection countries on LinkedIn are the UAE, the Netherlands, Singapore, the UK, and Denmark.
While the top five connected industries are Staffing and Recruiting, Venture Capital and Private Equity, HR, Management Consulting, and Online Media.
Have you made valuable connection on LinkedIn, or use LinkedIn to promote your business? Let us know what works for you in the Comments.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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