[SMK] Social Media Knowledge


LinkedIn’s new Privacy Policy: What you Need to Know

LinkedIn has updated its privacy policy across the board in changes that will affect its 500 million users.

Here’s what you need to know.

Open Source

First up, your LinkedIn profile is now more visible than ever. While profiles have long turned up in search engines, now LinkedIn will allow select third-party services to show your profile to their users.

This will ostensibly increase your chances of new job opportunities and connections. If you’re not convinced or comfortable with this, you can opt out.

More ways to share and care

LinkedIn will now scan your profile for accomplishments, such as awards, that you might want to share with your network.

If you’re after more of a helping hand, you can opt in for assistance from LinkedIn’s productivity bots.

These can assist with everything from suggested message responses and scheduling meetings, to insights on how to connect with other users.


Finally, it will soon be possible to link up with other users when you’re out and about.

LinkedIn will soon be launching a Nearby feature, that lets you connect with other users who are attending the same conference of meeting.

Will these updates change how you use LinkedIn? Let us know in the Comments.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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