[SMK] Social Media Knowledge


LinkedIn’s new Privacy Policy: What you Need to Know

LinkedIn has updated its privacy policy across the board in changes that will affect its 500 million users.

Here’s what you need to know.

Open Source

First up, your LinkedIn profile is now more visible than ever. While profiles have long turned up in search engines, now LinkedIn will allow select third-party services to show your profile to their users.

This will ostensibly increase your chances of new job opportunities and connections. If you’re not convinced or comfortable with this, you can opt out.

More ways to share and care

LinkedIn will now scan your profile for accomplishments, such as awards, that you might want to share with your network.

If you’re after more of a helping hand, you can opt in for assistance from LinkedIn’s productivity bots.

These can assist with everything from suggested message responses and scheduling meetings, to insights on how to connect with other users.


Finally, it will soon be possible to link up with other users when you’re out and about.

LinkedIn will soon be launching a Nearby feature, that lets you connect with other users who are attending the same conference of meeting.

Will these updates change how you use LinkedIn? Let us know in the Comments.

Learn with SMK through April

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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