[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

LinkedIn pushes Sponsored Updates

LinkedIn has just rolled out Sponsored Updates, which allows brands to place posts into the news feed of users who aren't following them.

Sponsor says

LinkedIn announced the news in a blog post, explaining Sponsored Updates will let marketers to deliver custom content – including slideshows, articles, videos and whitepapers, to relevant professionals from LinkedIn's 225 million users. Updates can be segmented based on user profiles.

Sponsored Updates can be viewed on desktop and mobile devices and will be marked “sponsored”. LinkedIn users will have the option to “Follow” the sponsoring company as well as “Like,” “Comment” and “Share” posts with their network.

No pricing structure is currently available, however Sponsored Updates will be available on both a CPC and CPM basis, with real time analytics available. 

Connecting with content

LinkedIn cited a case study where Telstra used Sponsored Updates to reach and engage Australian LinkedIn users.

Through producing tailored content Telstra was able to accelerate the rate at which it attracted new followers by 12 per cent.

Bigger is better?

While LinkedIn has long offered advertising options, ads were relatively small and appeared on the right hand side bar.

Sponsored Updates will appear directly in the news feed and feature far more prominently. This will hopefully translate into higher click-through rates and engagement for brands, while LinkedIn will be able to charge more too.

Adding up

As LinkedIn continues to monetise, Sponsored Updates bring the platform into line with similar offerings from Facebook and Twitter.

Its challenge will be balancing Sponsored Updates with organic content so users click through instead of switching off.

To find out more visit marketing.linkedin.com/blog.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU