[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

LinkedIn receives Endorsements

LinkedIn has introduced a new feature called Endorsements, allowing users to recognise others for their skill and expertise.

The professional social network now lets users promote aspects of another person’s work, through a ‘Skills & Expertise’ section on their profile.

David Breger, Product Manager at LinkedIn, worked on the ‘Skills’ product and recently announced the evolution of the feature on LinkedIn's blog.

Helping hands

Users can add skills to their own profile and wait for an endorsement from a colleague, however they can also return their favour.

“You can also accept any new skills recommended by your peers that you may not have thought to include on your profile,” Breger said.

A user can populate their profile with up to 50 skills and this allows contacts to see what they would like to be endorsed for.

Recruitment made easy

LinkedIn’s Skills product allows members to find out which skills are in demand in particular industries, which is now linked to recruitment through Endorsements.

Recruiters who use LinkedIn now have the ability to see if applicants have been recognised by their workmates for outstanding work or knowledge in specific areas.

Recognising good work

As LinkedIn continues to solidify its product and build the amount of data on its network, this enhancement is good news for recent graduates and job hunters.

Rather than simply listing skills and referees on a CV, applicants will be able to direct recruiters to their active LinkedIn profile with connections who recognise their expertise.

To read David Berger’s post about Endorsements, visit LinkedIn's blog.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment