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YouTube rolls out new TV mode

YouTube has launched a new TV mode that makes it easy for users to watch and control videos on a browser enabled television or monitor.

YouTube TV appears to be the rebranding of YouTube Leanback, a service that has similar features.

How it works

YouTube TV is accessible through any web browser and enhances the YouTube experience on larger screens, focusing on content with no boxes or menus.

Keyboard controls are used to navigate YouTube TV. Directional arrow keys scroll through videos and letters carry out different functions.

YouTube TV may also be controlled through a smartphone or tablet by pairing a device, allowing users to playback on a television or larger screen.

Cutting the cord

YouTube TV is another step as Google advances into consumer's living rooms. The search giant is now providing fibre option internet connections to consumers in some parts of the US, and this latest move may make cable networks nervous.

In 2010 Google bought the worldwide rights to broadcast Indian Premier League (IPL) cricket live on YouTube in what was a two year deal.

Branding options

YouTube continues to experience exponential growt,h with 11 million unique Australian visitors in May, and 29 per cent of large businesses having a presence on the platform.

While YouTube TV currently features no advertising, with Google's history of gradually monetising its services this may change if YouTube TV is a ratings hit. 

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SMK Editor

SMK Editor

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