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LinkedIn rolls out Audience Insights

LinkedIn has launched Audience Insights, a new tool designed to help you learn more about the professionals who follow you.

Know your neighbours

LinkedIn mobile users can view information about who has read their posts – including data around their current position, company, location, and how they discovered your content.

The real-time info can be accessed by tapping 'Me' on the LinkedIn app.

Desktop

More than 3 million people are now publishing long-form articles on LinkedIn, and many more are sharing updates and news.

If you're one of them, this could help better understand your audience, and potentially expand it.

Audience Insights is now available on mobile globally, with a desktop version coming soon.
 

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May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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