LinkedIn has launched Audience Insights, a new tool designed to help you learn more about the professionals who follow you.

Know your neighbours

LinkedIn mobile users can view information about who has read their posts – including data around their current position, company, location, and how they discovered your content.

The real-time info can be accessed by tapping 'Me' on the LinkedIn app.

Desktop

More than 3 million people are now publishing long-form articles on LinkedIn, and many more are sharing updates and news.

If you're one of them, this could help better understand your audience, and potentially expand it.

Audience Insights is now available on mobile globally, with a desktop version coming soon.