[SMK] Social Media Knowledge


Up to Speed: How Auto is driving sales on Instagram

Instagram might traditionally be associated with lifestyle, food, and beauty content.

However a new report shows the auto industry (and its fans) have taken to the platform like slicks to a racetrack.

Driving it home

It turns out auto enthusiasts are on Instagram 21 times a day, seven days a week.

While two years ago 38% of Instagrammers said Instagram informs what they purchase, that figure almost doubled to 59% for auto enthusiasts.

Wheely good content

The industry has been listening, and responded with a range of different content to lure eyeballs.

For example, GMC now uses magazine-quality images in carousel ads, while Honda publishes video that lets customers explore their showrooms.

Lexus USA gives users access to exclusive, closed-door events, and Volvo lets customers 'virtually drive' their cars on the platform.

With 80% of Instagrammers now saying they research on social before purchasing, the auto-industry is an example of one way to reach this growing audience.

Is your industry innovating on Instagram? Let us know in the comments.

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Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

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Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
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