Instagram might traditionally be associated with lifestyle, food, and beauty content.
However a new report shows the auto industry (and its fans) have taken to the platform like slicks to a racetrack.
Driving it home
It turns out auto enthusiasts are on Instagram 21 times a day, seven days a week.
While two years ago 38% of Instagrammers said Instagram informs what they purchase, that figure almost doubled to 59% for auto enthusiasts.
Wheely good content
The industry has been listening, and responded with a range of different content to lure eyeballs.
For example, GMC now uses magazine-quality images in carousel ads, while Honda publishes video that lets customers explore their showrooms.
Lexus USA gives users access to exclusive, closed-door events, and Volvo lets customers 'virtually drive' their cars on the platform.
With 80% of Instagrammers now saying they research on social before purchasing, the auto-industry is an example of one way to reach this growing audience.
Is your industry innovating on Instagram? Let us know in the comments.