Instagram might traditionally be associated with lifestyle, food, and beauty content.
However a new report shows the auto industry (and its fans) have taken to the platform like slicks to a racetrack.
Driving it home
It turns out auto enthusiasts are on Instagram 21 times a day, seven days a week.
While two years ago 38% of Instagrammers said Instagram informs what they purchase, that figure almost doubled to 59% for auto enthusiasts.
Wheely good content
The industry has been listening, and responded with a range of different content to lure eyeballs.
For example, GMC now uses magazine-quality images in carousel ads, while Honda publishes video that lets customers explore their showrooms.
Lexus USA gives users access to exclusive, closed-door events, and Volvo lets customers 'virtually drive' their cars on the platform.
With 80% of Instagrammers now saying they research on social before purchasing, the auto-industry is an example of one way to reach this growing audience.
Is your industry innovating on Instagram? Let us know in the comments.
RECOMMENDED FOR YOU
Meta Bets Big on Meta AI
Meta has recently amplified its role in the generative…
Meta has recently amplified its role in the generative…
LinkedIn Trials Premium Company Page Business Subscription
LinkedIn is looking to follow Meta’s lead as it…
LinkedIn is looking to follow Meta’s lead as it…
Google Introduces New Generative AI Video Tools
Google has recently enhanced its creative tools by integrating…
Google has recently enhanced its creative tools by integrating…