[SMK] Social Media Knowledge


LinkedIn to launch Audience Network

LinkedIn has announced the unveil of a premium publisher’s Audience Network, a new way to reach your own audience wherever they are.

Reach all the professionals

LinkedIn Audience Network is meant to allow users to present their sponsored content for more people and accelerate the pace of a campaign while driving increased ad engagement.

Through Audience Network, a user’s ads will appear in reputable mobile apps and websites thanks to LinkedIn’s “brand safety” commitment, which is the name of their ad services feature.

Brand Safety insures a user’s ad will be seen in the LinkedIn newsfeed as well as on high-quality publishers, following a strict guideline of sponsored content representation.

How to get going

Users need simply sign into Campaign Manager to create a Sponsored Content campaign and will find Audience Network to be enabled by default.

LinkedIn has also vetted publishers in order to avoid low-quality partners not adhering to the company’s ad guidelines. You will also be able to upload your own block list or opt out of entire IAB categories.

Metrics such as net new impressions and ad clicks can all be measured via the network and export reports will easily display campaign performance. 

Have you used LinkedIn Audience Network? Have you seen an increase in ad engagement? Let us know in our comments below.

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