[SMK] Social Media Knowledge


LinkedIn to launch Audience Network

LinkedIn has announced the unveil of a premium publisher’s Audience Network, a new way to reach your own audience wherever they are.

Reach all the professionals

LinkedIn Audience Network is meant to allow users to present their sponsored content for more people and accelerate the pace of a campaign while driving increased ad engagement.

Through Audience Network, a user’s ads will appear in reputable mobile apps and websites thanks to LinkedIn’s “brand safety” commitment, which is the name of their ad services feature.

Brand Safety insures a user’s ad will be seen in the LinkedIn newsfeed as well as on high-quality publishers, following a strict guideline of sponsored content representation.

How to get going

Users need simply sign into Campaign Manager to create a Sponsored Content campaign and will find Audience Network to be enabled by default.

LinkedIn has also vetted publishers in order to avoid low-quality partners not adhering to the company’s ad guidelines. You will also be able to upload your own block list or opt out of entire IAB categories.

Metrics such as net new impressions and ad clicks can all be measured via the network and export reports will easily display campaign performance. 

Have you used LinkedIn Audience Network? Have you seen an increase in ad engagement? Let us know in our comments below.

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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