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DIGITAL MARKETING NEWS

LinkedIn unveils website demographics

LinkedIn will soon be launching analytics for users to track professional traits of perspective employers visiting their website.

Know your audience

Soon LinkedIn members will be able to observe the details of site visitors such as industry, company, and job title.

Users will be able to compare other Pages to evaluate which content gets the best response from specific audiences.

Website analytics will also enable employers to target potential employees who may be the most qualified to fill desired positions.

LinkedIn adds “Insight Tag”

JavaScript Insight Tags can easily be added to members’ sites to foster Website Demographics through the Campaign Manager feature. Once enabled, a site will be listed as Verified and ready for browsing.

Different website audiences can be setup and tracked depending on what a member is looking for. Professional demographic data about your visitors will reveal which content is generating the most interest.

Users will be able to tailor marketing strategies and campaigns in accordance to their collected data and better prepare targeting through LinkedIn ads.

Have you been waiting for LinkedIn analytics to better improve your strategy? Does this excite you as an employer or perspective employee? Give us your thoughts in the comments below.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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