[SMK] Social Media Knowledge


LinkedIn unveils website demographics

LinkedIn will soon be launching analytics for users to track professional traits of perspective employers visiting their website.

Know your audience

Soon LinkedIn members will be able to observe the details of site visitors such as industry, company, and job title.

Users will be able to compare other Pages to evaluate which content gets the best response from specific audiences.

Website analytics will also enable employers to target potential employees who may be the most qualified to fill desired positions.

LinkedIn adds “Insight Tag”

JavaScript Insight Tags can easily be added to members’ sites to foster Website Demographics through the Campaign Manager feature. Once enabled, a site will be listed as Verified and ready for browsing.

Different website audiences can be setup and tracked depending on what a member is looking for. Professional demographic data about your visitors will reveal which content is generating the most interest.

Users will be able to tailor marketing strategies and campaigns in accordance to their collected data and better prepare targeting through LinkedIn ads.

Have you been waiting for LinkedIn analytics to better improve your strategy? Does this excite you as an employer or perspective employee? Give us your thoughts in the comments below.

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March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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