[SMK] Social Media Knowledge


LinkedIn’s inside stats on Audience Engagement

LinkedIn has released a bunch infographics compiled from 9000 global members, to give marketers a better understanding of audience engagement preferences.

Numbers to help improve strategy

LinkedIn has shown how metrics contrast to the average member. They have also shared tips on how best to create an engaging LinkedIn Ad campaign.

They key takeaway? LinkedIn professionals are motivated to grow by staying informed and connected while advertising through available social media.

62% of members say they engage content due to its educational or informative value. Some 61% say they engage content based on its relevance, while 44% of respondents are inspired by content that gets straight to the point.

Most relevant topics

The most compelling content breaks down as follows: Industry Trends (89%), Tips/best Practices (86%), Jobs/Skills (79%), Leadership (78%), Industry Events (75%), Product/Service Info (72%), and Employee Perspectives (67%).

Professionals accessing LinkedIn services are broken down with 14% favouring mobile devices, 31% through desktop, and 56% through cross devices.

The most successful ad campaigns have ranged from 60,000 to 400,000 with a minimum runtime of three weeks. For a more complete breakdown, members can see the full infographic here.

Are these numbers useful to you? Have you been engaging professionals through LinkedIn? Let us know your experience in our comment section below.

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