[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

LinkedIn’s latest play at Engaging Content

LinkedIn announces the ability for users to create and post videos on their profiles within mobile app.

Professional video on your phone

The new feature is being tested and currently only available to select frequent contributors, with a largescale launch coming down the road.

Previously the feature to include video had been brought to the desktop site with the eventual mobile release being a forgone conclusion.

When available, an unobtrusive recording icon can be found to the left of the familiar camera icon. Hit record, create video, and tap “Next” to generate an attachment. Post and you’re done.

The power of video

LinkedIn claims that creating video of ways to increase productivity is an excellent way to grow one’s network.

Though the ability to save videos to a photo library has been previously available, on the spot video creation will streamline the process and cut down on preparation time when a great idea hits.

Do you have any videos in your photo library? Can you see yourself using this new feature once available? Let us know in our comments below.

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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