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LinkedIn’s latest stats on Millennials

Want to know more about how to market to millennials, but don't know where to go beyond Snapchat?

A new infographic from LinkedIn sheds light on this emerging, sometimes enigmatic demographic.

People power

For the record, a millennial is defined as someone born between 1980 and the mid-2000s (though we're not sure where this leaves Gen Y).

There are now over 2 billion millennials on planet earth. Over 87 million of these are on LinkedIn, accounting for 38% of the platform's user base.

Job seekers

The most common occupation for millennials on LinkedIn is Salesperson, with over 2.7 million users in this category.

This is followed by Software Developer, Administrative Employee, Marketing Specialist, and Student/Intern.

What they want

So what do millennials want from their employees? Pretty much the same as the rest of us.

Millennials want Advancement Opportunities (67%), Better Pay (60%), and Challenging Work (51%).

Money matters

Millennials represent US$1 trillion spending power annually, and are expected to be connected to 6.4 billion devices by the end of 2016.

To get more millennial metrics visit business.linkedin.com.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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